Following on with the blue and green colour palette I experimented with more shades of blues but printed onto white fabric instead. As I was printing onto an off-white fabric I didn't have to worry as much about whether my paint would change as dramatically compared to printing onto green fabric. However, the material of the white fabric was different and had a lot more texture to it which is visible in the close-ups. The halftones still managed to depict most of the detail of each print though. I used all four screens I had and mixed various shades of blue.
The colour blue is also regarded as one of the most environmentally sustainable colours, alongside green. A study conducted by the University of Oregon and the University of Cincinnati showed that the colour blue is one that buyers and clients relate to eco-friendliness. After being shown a range of designed logos, participants viewed the blue shades as more environmentally conscious in comparison to colours like red. Surprisingly, they also found that buyers were more critical of the brands using these colours, as there was an expected trust that the retailer would provide sustainable results based on the portrayal of the logo.
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