I decided to make a magazine moodboard of pages I find effective. I also took photographs of magazines that I have at home. They are magazines based on art, photography and design, and therefore the spreads are all designed with the pictures being the key feature on each page. Sometimes there is a little text accompanying the pages, but the viewer is always drawn to the imagery first. Most pages seem to have only one prominent colour per spread, as a single use of colour can have a more striking and sophisticated affect. Additionally, illustrations can make for a unique touch, and can add to a strong branded style. Especially the fashion / photography magazines feature a minimal design, as a white background is a great way to showcase new styles.
Another key feature to have when designing a magazine is having specific values. I looked up a few successful magazine’s values:
Cosmopolitan:
Fun
Positivity and upbeat content
Reflecting an energised world of a sassy, sexy woman
Innovate and evolving
Radio Times:
Quality
Intelligence
Touch of style
Glamour:
Less-is-more consumer mood (based on its novelty size)
Concise but great combination of content
Instant-read monthly handbook
Target audience: Mid twenties
Marie Claire:
Stylish
Affordable fashion
Beauty
Life issues
Serious reportage
Emotional intelligence